Advertising Jobs – How Not to Succeed in Advertising

Advertising has become the single most important factor for a business to survive the competition in the market. The main competition is coming from the developing countries which have their own companies that are targeting local. Free trade and economy may have increased opportunities for corporate but have also given birth to ever increasing competition. It is because of this competition that companies are seeking new talent and sincere people as there is very less time for imparting full-time training.

Training has therefore been made a part of academics curriculum so that the suitable candidates can join and start work right from day zero. It is advertising that has seen a major revamp over the past decade. Leaving the traditional thresholds, advertising has gone hi-tech and even to places that was deemed impossible even a few decades earlier. Thanks to the internet, this advertising ghost continues to receive unlimited fuel and areas for growth. But in case you did not want to succeed in advertising, here is what you can do!

• Sit Back and Relax: Advertising job is one of the few jobs that you can just laze around with. You just need to have some intuition of sorts and then come up with some weird idea – all in your dreams. Therefore you need to sleep more to dream more; maybe even day-dream!

• SEO, SEM concepts are just hypes: The internet has really become a place for selling all trash stuff, including new jargon. In reality these are nothing. It is just a way to make a fool out of a serious candidate. Therefore don’t stress, just chill-out!

• I’ll stick to my original business strategy: Have an attitude when in advertising. If by any chance, you have a business that was originally started by your previous generation, respect their strategy. There is no chance that things could have changed since then. You must follow the path that they already set out for you. And as for the newbie, stick to what you believe. The best thing would be to listen to all and do what you like to!

• I don’t need another helping hand: One of the major mistakes that new advertisers make is by hiring help. Unfortunately, that help either sabotages the firm, steals all the creative stuff from your mind or even makes you file for bankruptcy. Doesn’t matter if you’ve got your hands full with work. Never ever share it with a new recruit. It is better to earn personally than share with others. Too many cooks always spoiled the broth!

• Creativity? That is for losers: Who says advertising is the domain of creative people? Just by working ‘hard’ enough and learning from books, you can easily make your way through. Creative people are the real losers; in fact they are the laziest people around and believe that they can achieve everything by learning from their environment. On that note, to be an effective advertiser, all you need to do is keep your mind shut and work single mindedly – never let anything perturb you at all!

Advertising Jobs – Tips on Working in Advertising

While applying for advertising jobs, you need to follow a process for getting the best possible results. The ad world is competitive and companies are increasingly looking for best talents who can hit the ground running. Jobs are hard to come by these days and the recession has more or less ensured that unless you are a top drawer performer, you may be shown the door at the earliest opportunity.

Know more about advertising

By following the tips, you can make headway into the world of advertising right away. Your first real and practical task would be to get a hang of advertising work. You should know what the ad agency does and the business of advertising and read up all relevant material that you can find on the internet as well as from books at libraries near you. Get in touch with people you know, career counselors and check out professional organizations like the ad clubs and the federations to get more information.

Identify prospects

Sort out jobs in advertising depending on your area of expertise. There is a standard directory which contains the names and details of all advertising agencies and the book is usually available at all leading libraries near you. You can easily evaluate every prospective employer willing to hire advertisers.

You can know about the advertising opportunities as the titles along with their yearly billings will give you an idea about the accounts of the agency. It is easy to sort out on the basis of which the ad agency invests in the media and the type of clients they work with as well as their specific requirements.

Fine tune a strategy

Taking up an advertising employment requires fine tuning a strategy that comes in handy. You need to develop your unique selling proposition to let the agencies know beforehand what you are really good at. In the practical world of advertising as you apply for advertising jobs, it just does not matter how well you did at college or the amount of accolades you got for your project work. In the real world, you have to deliver and deliver well.

Excellent resume

To make a pitch for advertising work, you need to create an excellent resume. The letter will be your mirror image and on the basis of how it is written and the information it contains, your chances of being hired is enhanced. The main reason why a resume should be spot on and crisp is that you will be assessed on the basis of what is contained in your resume. Your experience is connected to the advertising opportunities that are available.

You should include all your activities related to advertising that you have successfully completed in the past. With the resume, a great cover letter should be attached. The cover letter should be crisp and it should be clearly show you know about the agency and the work as also let the agency know why you want to work for them.

Executive Search Advertising Jobs

Advertising jobs are one of the most creative jobs that need a combination of a thorough understanding of customer psychology and a clear vision. Executive search advertising firms are the ones that work for advertising agencies and get paid by them when they supply them a highly desirable candidate profile suitable for higher posting officials willing to work at that organization(s).

The positions the these companies supply for include Managing Director (MD), Vice President (VP), and Chief Executive Officer (CEO) etc. Because of their expertise on the hiring field and their specialization on the smaller field ‘advertising’, these organizations are appointed by larger organizations (the original recruiters) and these organizations providing employment in executive search advertising work as a third-party external HR department for high ranking employees.

The System

The system of advertising works pretty simple. These firms take the requirements of various recruiters from those organizations (generally only candidates able to work as executive posts are required) and also the profiles from candidates. They build a large database for both these two types of data. Now all they do is to tally and find the right candidate(s) for the recruiter(s).

The recruiters are given the liberty of hiring the candidate only after they interview him or her once and only if they like the candidate and believe that s/he would be able to carry out the responsibility. The most notable factor is that the advertising (or any other) executive search firms do not take money from the hired candidates; rather only from the recruiters.

Executive search profession

The profession of an advertising firm is divided into two categories: Retained and Contingency. Retained advertising (or any other) executive search firms are the ones that demand payment for starting the ‘search processes’. The second portion of the fee is to be submitted towards the middle of the whole process and the rest when the candidate is hired.

On the other hand, Contingency advertising (or any other) executive search firms receive the total fee at one go at the end of the total process. Over the past few years the later type is emerging gradually to new heights.

Types of executive search advertising jobs

The office of such a firm is divided into further three categories: the Business Development, Recruiting and Research. The recruiting office recruits the candidates and makes final list for their clients and the research office searches and finds the right candidate(s) for filling the required position. The business development office, receiving the highest of the commission, looks after the general aspects of the business such as advertising, marketing etc.

Jobs in executive search advertising can be extremely challenging and high paying. For an executive search advertising employment, it is important to understand every basic of the business before proceeding with it!

Marketing Advertising Jobs – How to Know If Marketing Advertising Is Right for You

Even though there are plenty of marketing advertising jobs in the market these days which are apparently lucrative, you have to decide whether you are cut out for the challenges ahead. Marketing advertising is one of the most popular advertising jobs available these days. You can find them from a simple search on the internet and short list companies and positions you think would be suitable for your skill and experience.

Check market preparedness

Find out if you can go after your target audience with a great advertising campaign. If you think you are not too sure, then you are not prepared to take up sales advertising jobs right away. Instead of relying on generic ads, you have to be focused and cater to the niche market straight away. Ask yourself whether you are able to speak the language and grab the attention of prospective customers right from the time you join up.

Brand image

Can you establish an image? Many top products that have stood the test of time and have remained popular down the ages are based on a brand image. Consumers can instantly identify them from the image or the logo on the packaging. The packaging has been the same ever since they were introduced in the market decades ago. Can you aim at doing something like that or do you have it in you to map the minds of consumers and get them hooked to your targeted campaign and image?

Can you budget?

Can you create a balance between the campaign and the budget allocated? If you spend too much money unnecessarily in advertising jobs, you could be asked for an explanation from your boss. After all, your clients would want the best stuff for the least possible cost. From a bookkeeping point of view, the campaign should be cost effective. It should not go over the roof or be too low for meeting expenses on the way. Marketing advertising firms like to pare down their costs to make more profits from a real good campaign for their clients.

Spreading ads

Do you know the right places for advertising? Can you effectively spread the ads in TV programs, radio stations and print mediums where they would quickly reach customers belonging to your niche market? These are vital areas for succeeding in sales advertising jobs. If you are going to appear for an interview, the people at the other side of the table would be interested to know if you are equipped to handle the stuff right from the first day you take up the appointment.

Be focused and find out answers to these vital questions which will help figure out a targeted approach toward the marketing job in advertising you are looking for. If you can do some home work and prepare beforehand, you would be the first to be picked up by the employers for marketing advertising jobs.

How to Find the Best Jobs in Advertising

How serious are you in your search for jobs in advertising?

The function of advertising is needed in every organization from the very smallest of companies to the larger Fortune 1000 employers. The job titles for the advertising profession varies greatly based on experience and education level.

There are thousands of advertising jobs posted all over the internet. Advertising jobs are found on employer sites, job boards, recruiter sites and niche sites specifically focusing on the advertising profession.

Advertising recruiters specialize mostly in the higher end advertising jobs and also have access to a wide variety of advertising jobs that are not advertised in the usual places.

Besides the traditional sites, you should consider using job portals. A great job portal to search search for advertising jobs is a site called This site is the most comprehensive job portal on the internet which combines nearly all the sources of advertising jobs into one place. has several power job search engines where you can enter your advertising search criteria and their job search engine scan thousands of internet sites in seconds and brings back all the results onto one page.

Working with advertising recruiters can help you get the inside track on many hidden advertising jobs.

Recruiters work with the hiring manager at companies and are given the task to find professionals in the advertising field. Recruiters get paid after they place an advertising professional at the company.

Recruiters in the advertising profession fall into various categories such staffing, retained search, permanent placement, and temporary placement.

It’s in the advertising recruiter’s interest to place the best and highest paid job seeker with the company. They higher the starting pay for the placed advertising professional, then the higher their commission.

There are thousands of recruiters specializing in the advertising field. The best way to quickly search their sites for advertising jobs is to visit the Recruiter Links section of

Sample advertising job titles found on

– Advertising Consultant

– Advertising Manager

– Advertising Executive

– Advertising Sales Executive

– Senior Advertising Analyst

– Advertising Coordinator

– Advertising Account Executive

– Director of Advertising

– Senior Media Buyer

Visit and bookmark and refer to this site for all your avertising job search needs.

Top Ten Sales Advertising Jobs

If you though sales advertising is a difficult field to bag a job in, you are mistaken. We have for your benefit listed the top ten Sales advertising jobs. Just look through the amount of sales advertising employment opportunities that are simply waiting for you to apply and you will surely be astounded, no doubt!

• Advertising Sales Manager
If you are interested in permanent jobs that are well paying and entail sales, then this is the job for you. You can try out for the post of Advertising Sales Manager. Sales managers are entrusted with the job of training, directing and supervising the sales staff that has been put under his leadership. They are required to ensure the proper functioning of the sales department by setting goals, and quotas and motivating the sales workers to achieve the same. They decide upon the goals by keeping a sharp check on the trends of the market that reveal consumer taste and preferences.

• Senior Advertising Sales Manager
The sales manager is inevitably promoted to a higher post in due course of time and this job post is titled the Senior Advertising sales manager. They are responsible for supervising the work of regional or area sales manager and ensuring that they are doing their work properly.

• Business Development Manager
Business Development Managers are entrusted with the job of formulating strategic development policies oriented towards marketing the company’s products. All this is hoped to retain and reign in newer clients. As the manager part indicates this person needs to set revenue goals and motivate people to achieve them.

• Group Advertising Manager
As the head of a group, he needs to supervise the working of the staff placed under him. He needs to make sure that they are doing justice to the piece of sales job assigned to them.

• Senior Display Sales Executive
Display sales executives need to attend to their sales jobs by trying to market the product on their own either online or over the phone. He needs to make full use of the media such as the newspaper by putting in articles about the products and supplementing it other interesting discounts. In other words, he needs to sell his company’s products to the best of his ability.

• Trainee Advertising Sales Manager
Certain companies take in sales mangers on training and later on absorbing them within their sales department. You can work as a trainee Advertising Sales manager and avail of the opportunity the start you work right away.

• Direct Sales Executive
This kind of sales job involves door to door selling and such like. Direct sales executive refers to those persons who are in direct contact with their client that is they meet them up to sell their company’s products and services

• Home Bound Sales Executive
These sales executives work from their home office and do the very same thing that their direct sales executive counterpart does just that they do it indirectly, via the medium of phone or internet.

• Business to Business Sales Executive
Business to Business Sales executives are the ones who need to sell specific commodities and services directly into another type of business, that is sales is made either directly to the owner of the business company or indirectly via the distributors.

• Sales Representative
These people have to create interest in people’s mind for their company’s services and merchandise.

Post these guidelines there should be no problem for you to locate sales advertising jobs because after all work in sales advertising field is not only easy for people who are creative and communicative, it is extremely rewarding as well!

Applying For Non-Advertised Jobs – Various Advantages And Disadvantages

Most job seekers use the Internet with its innumerable job portals or the employment sections of local newspapers for the latest information about companies and job vacancies. While these are, undoubtedly, the best job-seeking techniques available when you are hunting for a job, many job seekers prefer to submit their resumes along with a cover letter to companies that have not advertised any vacancy.

However, there are many factors to be taken into consideration before you decide to apply similarly. Before deciding on this approach, it is better to consider the positive and negative aspects of it.

Two Ways to Apply

Job seekers have two options before them. First, they can visit the website of companies they are interested in. Companies usually give their mailing address on their websites. Having found the correct address, job seekers can then mail their resumes along with a cover letter and hope to hear from the companies. Second, they can personally take their resumes with a cover letter to local companies and inform prospective employers that they are interested in working for them.

Advantages of This Approach

The advantages of applying to non-advertised jobs are many. You put yourself in an advantageous position by simply submitting your resume to companies that have not advertised for any applicants. When this company has a vacancy, it might post an advertisement or it might just browse through its existing pile of resumes for the right candidate. If you are lucky, the resume they select could be yours.

When you apply for non-advertised posts, you create a favorable impression of yourself as a person who can take initiative, which is exactly what you are aiming at. You want prospective employers to be happy with you and especially with your desire to hold a position in their company.

Disadvantages of This Approach

While some employers consider an application for a job they have not advertised for as an act that shows initiative, others might feel the exact opposite. If you submit your resume to an employer who does not like receiving an application for a job he or she has not advertised for, you might create a bad impression of yourself. Some companies view such applications and resumes as spam.

The biggest disadvantage of applying for non-advertised jobs is the time taken to get a response. You will have to wait until there is a vacancy at the company. The company might then advertise or browse through its existing collection of resumes.

Although there is a very good chance of your resume being selected, you do not know when this might happen. You could hear from the company in a week, month, or even a year after you submitted your application. It could also turn out that you are no longer looking for a job when you get a call for an interview from that company.

In spite of these disadvantages, you will not suffer any losses if you submit your resume to companies that has not advertised any vacancy. You might also be surprised by an unexpected quick response from the company.

So, as you see, there are several advantages and disadvantages of applying for a non-advertised job. You have to decide for yourself after carefully weighing the pros with the cons. Consider all these factors well before deciding once and for all.

Recruitment Advertising Jobs

Recruitment advertising is one of the most basic and the most needed ads of a company. Therefore, the openings for the recruitment advertising jobs are also at a peak always. If you are interested in this job profile, it is very important for you to build up a strong ground for yourself. Following a few basic rules will help you think better, present better and thus provide the best of recruitment advertisements for your company. Always remember to think in terms of the best of interest of the company to get in faster and secure your position better.

Employment in recruitment advertising

While you are on the job, and have got yourself cleared through the initial levels of scrutiny, now is your turn to perform. Observe a few organized ways while you are doing recruiting advertisement work. Try coming up with the most creative yet the simplest kind of advertisements, which is bound to attract people. Do not go overboard, describe the jobs clearly and distinctly highlight the requirements so that the people will know it clearly, as to who can apply.

Recruiting advertising employment

When you start receiving, the resumes of the interested candidates try to be very clear and organized in your work. Make separate files, or demarcate separate areas wherein you can put the resumes for several posts separately and so that they do not get mixed up with one another and help you search through them quite easily when need be. Use the various media options available to you, for the circulation of the recruitment advertisements and attract more candidates for the job opening in your company.

Advertising recruitment jobs

Getting involved with the recruitment advertising jobs, means that you are bound to give more importance to the advertising part of the trade. Always specify the requirements of the candidate precisely and accurately so that you only come across the right people. Always try to ask them to come and meet you personally after having mailed their resumes to you. This will not only give you the perfect idea of the person you are handling it will also give you the vibes if the candidate is fit for the post or not.

Being meticulous in the recruitment advertising jobs pays of well. Avail a separate telephone line strictly restricted for the recruitment phone calls. If you are being able to pull in the maximum number of right candidates the company is bound to agree with the means you are opting for. Make use of the fast and more effective internet to post your ads and derive the best of your job. Recruitment advertising jobs are the most interesting yet most challenging version of advertising- the ever-changing fast growing booming industry.

Advertising Jobs – 8 Tips to Make You a Great Advertiser

Creativity is not bound to any one specific field. It is versatile and there are many career fields which have creativity as their fundamental base. This is why it is very necessary that in order to their jobs, the person should have a creative inclination and they should be able to come up with new and interesting tips and ideas to make a mark in the career. Advertising is an extremely creative field and it is one of those fields which are very popular because of their being extremely common to every kind of business, ownership and enterprise.

• Advertising career entails that the person should be able to understand about the products. They should be able to understand about their target customer group. They should be able to understand the vision and the specifications of the financers, sponsors and the owners of establishment. In short order it can be said that to make an effective advertisement, the advertising personnel has to become a bridge between the customer group, the owner and the media in which the advertisement is to be featured.

• Advertising job description demands for qualifications which can range from a variety of degrees and courses available on journalism, mass communications and even public relations in advertisement. The greatest thing about this field is that all these degrees and courses prepare the person to understand the motivations of the company in a much better light.

• This is also one of the basic reasons why entry level advertisement jobs are extremely popular with people who were just starting their careers and want to know about the most subtle nuances of the company at the first go.

• Advertising internships are increasingly opted for by the new and fresh talents in this field. This is because internships are a great way to get on job training and this prepares the person for the job much more fluently than any cause or degree would have ever done.

• To become a great advertiser the person should have the skills and talents required to multi task and are aware of all the facets of the company. They have to have exceptional people skills and use these skills to become a communications bridge between all the aspects of the company departments.

• It is necessary to inspect the product or service of sales properly before launching a sales pitch and that is one of the most important criteria to become a great advertiser.

• It is also necessary that the person should have enough knowledge about the different channels of media to understand the proper media that is required when the company intends to cut budgets to meet cost effective criteria. To become a great advertiser it is necessary that the person should also be patient and have the quick mind to develop new and fresh ideas.

• Churning out creative ideas for different aspects of advertisement has to be quick and efficient. All these tips would make a person be more efficient in the advertisement employment and that would make them great advertisers.

PR Advertising Jobs – Tips for Promotion in PR Advertising Job Opportunities

PR advertising jobs are great, but they also require you to be interactive and maintain good relations with clients and the media in general. Advertising and public relations go hand in and you cannot separate the two. PR management is essential in the advertising industry as the very nature of advertising comes from effective PR management. You need to be sensitive, innovative, think out of the box and on your feet all through your career.

Unleash your creativity

PR advertising agencies will want you to promote their business the moment you join up. To promote PR, you got to unleash all the creativity that you have in you. It has to literally burst forth and show up from the very day you take up PR advertising jobs. Modern day advertising has grown in leaps and bounds and has come a long way since a mere definition of a product or service was enough. Ad pros had it easy those days.

Use all networking tools

In these tough times when competition is ruthless, you have to be more creative and should constantly innovate to stay on the job. You have to grab the attention of the consumers with the help of the print and the electronic media. In these days of social networking, you should use all the tools available to get across the message clear and straight away.

You can find advertising jobs easily these days, but keeping your job needs more effort on your part than ever before.

Hit the ground running

PR advertising internships test the mettle of the creative ad professional. You will be on a scanner right from the time of joining. You should identify niche markets right away and fine tune PR campaigns accordingly. Wasting time or money can cost you a great deal and your best bet would be to start firing from all cylinders. You have to hit the ground running even though an intern in advertising jobs is expected to be trained on the job.


PR advertising firms and PR advertising agencies have very little patience for the slow learner.

Trust is an important element in PR advertising jobs these days. It is a virtual photocopy of the message you are trying to convey to consumers. You should not be misquoted or misunderstood. You have to be brutally honest in your promises as PR advertising is like a bond based on trust between the company and the consumer.

The money is good, but the job would also demand you are at your optimum best 24/7. Advertising jobs require you build upon what the company already possesses in terms of accounts and clients. You should trigger interest in the audience who will eventually be your customer. It is up to you to extract large doses of creative juices to be effective.